2014 IFA Social Media Session Resources
In 2014, the University of Bristol hosts a workshop at the Institute of Field Archaeologist's (IFA) annual conference.
Title: W3 Social media: its dangers and benefits to archaeological practice and public engagement
- Organisers: Stuart Prior and Aisling Tierney, University of Bristol
- Social media has become an integral part of business practice in recent years. It benefits business by creating low cost marketing channels to reach a large customer base. For consumers and the public it serves as a venue to engage directly and immediately with archaeological practice. For all its positives, there are many pitfalls in using social media, notably knowing what content to share and how to display it appropriately. This session will examine best practice in the professional use of social media. Industry specific case studies will highlight best practice in this field. Various social media platforms applicable to industry, research, museums and personal profiles will be explored and explained. Attendees will draw from their own experience and their sector to test which social media outlets are best suited to their practice. Social media will also be analysed as a tool to promote research. Pitfalls and problems arising from the use of social media will be investigated and discussed. The session will culminate in the creation of a set of guidelines for the professional use of social media tailored to each participant’s needs, which will be contrasted with the institutional example of the University of Bristol’s Berkeley excavation project, where social media and appropriate guidelines are already in use.
Berkeley Excavations Code of Conduct, download here.
Workshop powerpoint (PDF version): download here.
Infographic highlights of workshop outputs: here.; or original format here, https://infogr.am/social-media-3952?src=web.
More resources will be added in the coming weeks, including a full report of feedback resulting from the interactive workshop.